Why Read??

In Investigating Science Communication in the Information Age, Davies talks about the use of informal dialogue and how communicating science needs to be presented with thought about impacting the public.  A major key to communicating scientific facts is not to be an expert in writings and incorporate a plethora of technical terms but rather to strive to engage the public in the issue or capture their interest.  As described by Mr. Alda in the in class video, a conversational atmosphere can result in better communication of scientific knowledge to the public.  Getting to know the public and engaging them in the topic can result in more effective publishings by scientist or engineers.  In the media aspect, my specific topic is not the most popular for some individuals.  The media played an immense role in framing the perspective of the public about drilling for oil and natural gas.  The BP oil spill was seen on every news channel in the country.  It had a huge impact on both the industry and the public's opinion.  As a result, the bad reputation needs to be healed possibly by means of educating individuals about the issue.  It was rather likely a result of taking short cuts along the lines of safety procedures which should have been fully undergone to prevent such a disaster.  Nonetheless, media has a strong impact on communicating science to the public and scientist and engineers need to become more efficient at doing the same by educating ourselves about the subject.  One of the main methods to further knowledge is as I described above, by engaging the public in the topic.